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Hunter Wellies Now Ring In at Target Prices

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When you say “Wellies” what you’re probably talking about are the knee-high, puddle-impenetrable, rubber boots from Hunter, a British brand founded more than 150 years ago. When Kate Moss wore them to Glastonbury, she imbued them with permanent style cred.

kate moss hunter boots
Kate Moss in black Hunter boots—one of many colors I should have considered—at Glastonbury in 2005.

Getty Images

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The amazing thing about Hunter boots is that if you buy a pair, they last forever—unless you are like me and you bought them in an ill-advised eggplant shade during college, and now desperately wish you’d gotten something more classic. Of course for a rain boot, they aren’t cheap. A pair of the originals costs about $150. Which is why I’m still stuck with eggplant.

And then Hunter went along and partnered with Target and made this whole calculus a lot less complicated. Launching April 14, Hunter for Target won’t just have boots. They’ll have 300 items: coats and bags, Chelsea boots, hammocks, umbrellas, flip flops and coolers. Oh, and a pull-wagon. And while the full list of prices and items has yet to be released, we do know items will range from $5 to $80, and the brand says most items are actually under $30.

Hunter for Target
Hunter for Target.

Courtesy Target

Hunter for Target
Hunter for Target.

Courtesy of Target

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“It was important to ensure that we included a tall rain boot in the collection,” Hunter creative director Alasdhair Willis said in an interview, speaking to my soul/feet. “However, we wanted to create a boot that was unique and exclusive to this partnership and at a very accessible price point.” Yes, Alasdhair. Yes. I’m getting green, if you’re curious. And probably the pull-wagon.

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