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Reformation Is Sorry They Didn't Launch Extended Sizing Sooner

Category:Fashion
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Reformation, a go-to brand for sundress-loving women, wants to do better. After launching petite and baby sizes, the brand’s announced they’ve just launched a new collection featuring extended sizes. Co-designed with model Ali Tate Cutler, buyers can expect the same Ref staples—flirty wrap dresses, vintage florals, and lace up off-the-shoulder gingham pieces—but this time in sizes from 0-22 and XS-3X.

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Courtesy of Reformation

Courtesy of Reformation

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“Last year we started receiving a lot of comments on social media and requests from customers for more inclusive sizing,” the brand stated in a press release. “We agree it’s unfair that we only offer clothing to a limited size range and have been working on changing this. […] We’re super sorry we didn’t do it sooner.”

While the limited-edition collection is not a new division of the brand (like the petites line,) Reformation stated in response that this is the “first step toward fully launching into the category and they will continue to fine tune the fit as they get feedback from their customers.”

The 17-piece collaboration is available today on TheReformation.com, with prices ranging from $78 to $218.

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